InGame enables advertisers to benefit from native, dynamic in-game advertising across multiple platforms - PC, Console, Mobile, AR & VR. We integrate ads into spaces that sit naturally within an ever increasing range of flagship games and triple AAA titles, without breaking the immersion.
Our service connects brands and media buyers to hundreds of millions of impressions within the video games audience - one of the most receptive audiences in the world.
Gaming accounts for more than half of the UK's entire entertainment market, making it more lucrative than video and music combined. It’s more popular than Instagram, Snapchat and Twitter and many reports show that the gaming audience in now almost 50/50 - Male/Female.
InGame operates a dynamic in-game advertising network. On behalf of brands and agencies, we buy native in-game advertising media - such as OOH posters, billboards or perimeter boards at a sports match - across an ever increasing range of flagship games and triple AAA titles. InGame uses data and insights to help you plan and select the games to appear in or the type of audience you want to target. You can then use our reporting tools to track campaign performance.
We can work with your existing IAB standard OOH artwork or new designs. Gamers dislike non-native ads that interfere with their game-play, (e.g. video rolls and banner ads). Native in-game ads appear authentic and “natural” to the environment. Such ads cannot be excluded with ad-blocking software and there’s no need to skip them. And your ads can be filtered to match the natural look and feel of the game.
Advertisers can rapidly change their campaigns in real time, in response to market trends and business needs. Our network operates on a CPM price model, making advertising affordable and scalable.
Advertisers can target the users they want to reach based on age, gender and location. We’re able to display different advertisements to different users playing the same game so that adverts are delivered to the most relevant players to the advert, matching the advertiser’s campaign requirements. InGame can provide detailed campaign analytics to advertisers and gaming data to publishers.
Game production costs are constantly increasing. With the rise of free to play gaming, developers and publishers need to find new ways to generate market driven revenues .
Dynamic in-game advertising provides games publishers and developers the perfect means to monetise their titles, without compromising on the look and feel of their game and the gamer experience.
Our network is growing constantly and we’re always interested increase our audience. If you have a game you’d like us monetise, we’d love to hear from you.
Whether you’re a brand or agency looking to reach millions of gamers, or a Games Developer interested in monetising you games, we’d love to hear from you.
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